ASSORTED WORK
Dom Pérignon
Power of Creation
We worked with Dom Pérignon to shape a campaign built on the insight born of Dom Pierre Pérignon’s first miraculous discovery: the invention of champagne. To celebrate it we created a global campaign system built around the Power of Creation. We built the toolset and ran everything from artist collaborations to events at Versailles.
It made the luxury press from Nowness to Vanity Fair. The site won an FWA, and we sold a whole lot of bubbly.
David Lynch
We kicked off the brand positioning with the legendary master David Lynch. A limited edition collection and campaign, LA events, bottle designs.
Versailles
For one night we took over the Chapelle Royale at Versailles: Lang Lang at the piano, on a revolving stage designed by the theatre visionary Robert Wilson. Sound, sight and champagne in a single sitting.
.com redesign
The relaunch turned the site into one beautiful unravelling: a single continuous scroll, inspired by the best editorial luxury magazines, where collection, story and campaign open out as you move.
Fenty
A fashion house with no collection schedule
FENTY is the groundbreaking luxury fashion maison created by Rihanna and LVMH. Digital-only and built around how the modern luxury consumer actually shops, its flagship brings stories of the collection, best-in-class e-commerce and brand community together in one place.
There is no traditional collection schedule. Instead the site runs on an ongoing stream of Releases: mini collections and individual pieces inspired by Rihanna’s ever-changing look, breaking the conventions of luxury fashion in a way only she can.
Our Planet
A nature series that came with a petition
The launch of Netflix and WWF’s Emmy-winning nature odyssey “Our Planet” reached close to a billion people. What began at the World Economic Forum in Davos, with Sir David Attenborough, Al Gore and Jacinda Ardern on the panel, launched in full with ourplanet.com: the first time in Netflix history a site connected with the film to take the series’ impact far beyond the series itself.
With interactive features like an explorable globe, people could discover how the world is connected like never before, and the urgent action needed to protect and restore its biodiversity.
And we launched Voice for the Planet: a WWF initiative asking people around the world to pledge their voice for climate justice. Add your name, choose the issue that matters most to you, and join a global ensemble of pledges visualised on an interactive WebGL globe.
In the first three weeks: 1.5 million visits, 110,000 people through the globe, 50,500 sign-ups at a 70% conversion rate.
Infiniti Seeker
A compass that points to experiences, not north
A modern-day compass that points at experiences rather than north, made to launch the Infiniti Q30. AKQA London’s first hardware project, built with the specialists at MAP.
It runs on fuzzy navigation: a sense of direction without the detail. The dial turns itself in your hand to point the way, and the light ring brightens as you close in. No map, no reviews, no photographs of the place before you get there.
It made Designboom and Sleek, and ended up in ElectroCraft at the London Design Festival.
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