Three and a half years in-house
ASSORTED TWITCH
Twitch is where people go to watch other people do whatever they feel like, live and unedited. After the Amazon acquisition and years of very fast growth, the brand had stopped keeping up with them.
Three and a half years in-house as creative director for EMEA: the rebrand with PORTO ROCHA, TwitchCon in Paris and Las Vegas, a French campaign about the moment it all kicks off, a tool that lets streamers build their own assets, and thirty-two creators in a Barcelona villa going at each other over six challenges.
Role → Creative director for EMEA, in-house rather than on the other side of the table.
Masterbrand
An identity that matches their energy
Twitch is the world’s leading livestreaming platform, with over 30 million daily visitors. After the Amazon acquisition and years of exponential growth, the brand had stopped flexing in ways that landed with the streamers and fans at the heart of it.
The rebrand, made with PORTO ROCHA, keeps what was already strong — the wordmark, the Glitch, Roobert and Twitch Purple — and pushes everything around them to extremes. The result is a digital-first system that can drop right back to let a streamer hold the spotlight, or go full hyper-expression to match a community mid-chaos.
TwitchCon
The brand, at monumental scale
TwitchCon is the platform’s annual weekend festival, and where the new identity met its audience in person — Paris and Las Vegas in 2023.
The 3D brand illustrations were built into actual space as oversized sculptural objects and the chat emotes blown up to monumental scale, so tens of thousands of attendees walked through a physical version of the visual language they already knew online.
France
Tout part en live
“Tout part en live sur Twitch” — it all kicks off on Twitch. A cross-media campaign in France built on the pure, raw, unscripted moments that happen when people go live.
It ran from a hero film starring the top French streamers and their channels out through in-game advertising, social, experiential and digital out of home. The art direction leans all the way into the unpredictable, eccentric nature of streaming itself.
Gaming
Find something…
On Twitch there is something for everyone — open worlds, shooters, arcade, racing. You just have to find it.
A full 360 campaign toolkit built on a custom set of 3D objects and a flexible messaging system that adapts to any scenario, making a multi-layered, endless canvas for the vast universe those games inhabit.
Product
Showcase
Showcase lets Twitch streamers build and share custom images and video on their own social channels. Logging in with a Twitch account pulls through their channel information, emotes and profile picture, so go-live, schedule and announcement assets more or less make themselves.
Twitch Rivals
House of Madness
Twitch Rivals Ultimate Challenge II brought 32 creators to Barcelona to go head-to-head IRL across six challenges — Twitch’s first physical event in Spain.
The social campaign that carried the audience there was built around the House of Madness: a traditional Spanish villa by day that gets the full Twitch makeover by night, where anything could happen.
